Sokol Blosser Winery's New Tasting Room by Allied Works Architecture Opens July 1, 2013
Thursday, June 27th 2013 by
Photos courtesy of Andrea Johnson Photography
DUNDEE, Ore. June 27, 2013
Sokol Blosser Winery's new Tasting Room, an architectural achievement by internationally renowned Allied Works Architecture, opens July 1, 2013 and will inspire an unforgettable wine adventure in Oregon’s Willamette Valley. The much anticipated building sets new standards in service, hospitality, and design for Oregon wine country.
Co-Presidents and siblings Alex and Alison Sokol Blosser create another family legacy as their founding parents did when they built Oregon’s first tasting room in 1978. With increasing foot traffic to the winery over the years, Sokol Blosser recognized the need to expand the capacity of the tasting room to meet demand as well as evolve the communal wine tasting experience for both current and next generation wine country visitors. The decision to offer personalized experiences inspired the creation of eight different tasting areas, each with unique design characteristics, for visitors to choose from tailored wine flights to wine and food pairings to private events. The winery sees bespoke wine tourism as critical to its success and the future of the Oregon wine country experience.
“Our goal was to again raise the caliber of the wine experience in Oregon to meet the new demand of the increasingly savvy wine and design visitors,” said Alison. She describes the building as “a work of art, inside and out.”
The new Tasting Room features 5,000 square feet of space to taste wine. Both pleasing and provocative, it frames views and vistas of the vineyard and rich, viticulture-focused landscape from all sides. A feat in contemporary architecture, the low profile structure hugs the landscape and offers distinct areas for enjoying Sokol Blosser’s acclaimed Pinot Noirs, other fine wines and food pairings, while taking in the panoramas of Willamette Valley’s Dundee Hills.
The most striking feature of the new Tasting Room is its exterior and interior walls, which consist of striated wooden cladding made with Tight Knot Cedar, Douglas Fir, and Hickory. The unique form of the building, and placement of windows and skylights, allows the sun to create dynamic geometric patterns that move with the earth inside and outside on the terraces. Visitors will feel immersed in the earth’s natural elements throughout the building.
As guests enter the Tasting Room, they are greeted by a warm double-sided fireplace that faces both the entry foyer and The Main Room, where they can enjoy wine flights at a wood-sculpted bar, by the fireplace or around bistro tables. Additional spaces include:
Four other areas – The Front Porch, The Farm Table, The Cellar Lounge, and The Secret Garden – bring even more options for guests to build their wine experiences with each creating a different, unique feel. Whether their desire is for an experience that is luxurious or casual, indoor or outdoor, and intimate or open, the new Tasting Room offers guests variety and versatility. Pricing for wine experiences begin at $15.
True to Sokol Blosser’s leadership in sustainability, the new Tasting Room is the first winery in the U.S. to pursue the Living Building Challenge (LBC) certification. The LBC is an internationally-recognized green building standard that sets a vision for buildings, sites and communities that are built and operate in harmony with the environment and are ultimately restorative for the planet. As it measures the holistic impact of the building, the new Tasting Room’s performance will be tracked through the first year of operation with certification anticipated in July 2014.
Brad Cloepfil, founder of Allied Works Architecture and lead architect on the project, had an especially personal connection to building in the region in which he was born and raised. This new Tasting Room at Sokol Blosser echoes his own sentiments about architecture as an act of offering. He states, “If the visitor to Sokol Blosser experiences insight, a deeper perception of the area and is moved to ponder and wonder, then this building will have succeeded in all of the ways in which it was intended.”
About Sokol Blosser Winery
“We feel a sense of social responsibility in conducting our business and our lives the way we do. This is the only way we could imagine doing it,” notes Susan Sokol Blosser, the winery’s Co-Founder. “Not only are our methods healthier for the soil, the vines, and those of us who work in the vineyard, they also lead to better wines.”
The Oregon pioneering winery, now in its second generation of management, is under the care of sister and brother co-presidents, Alison and Alex Sokol Blosser. Sokol Blosser Winery is entering a new millennium of winemaking, tasting and hospitality with The New Tasting Room expected to foster new, meaningful relationships and experiences for wine enthusiasts on its Willamette Valley estate. Please visit http://www.sokolblosser.com to shop online, for New Tasting Room hours and more information about this award-winning vineyard and winery.